{"id":6611,"date":"2025-05-23T18:35:15","date_gmt":"2025-05-23T11:35:15","guid":{"rendered":"https:\/\/thachanhvang.com\/performance-textile-vai-hieu-nang\/"},"modified":"2025-05-23T18:41:49","modified_gmt":"2025-05-23T11:41:49","slug":"performance-textile-vai-hieu-nang","status":"publish","type":"post","link":"https:\/\/thachanhvang.com\/en\/performance-textile-trend\/","title":{"rendered":"Performance Textile: A Strategic Advantage in the Global Apparel Race"},"content":{"rendered":"<h3 data-start=\"3116\" data-end=\"3195\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thachanhvang.com\/wp-content\/uploads\/2024\/04\/hero-performance_tags_wear-300x94.png\" alt=\"\" width=\"300\" height=\"94\" class=\"alignnone size-medium wp-image-3376\" srcset=\"https:\/\/thachanhvang.com\/wp-content\/uploads\/2024\/04\/hero-performance_tags_wear-300x94.png 300w, https:\/\/thachanhvang.com\/wp-content\/uploads\/2024\/04\/hero-performance_tags_wear-1024x320.png 1024w, https:\/\/thachanhvang.com\/wp-content\/uploads\/2024\/04\/hero-performance_tags_wear-768x240.png 768w, https:\/\/thachanhvang.com\/wp-content\/uploads\/2024\/04\/hero-performance_tags_wear-1536x480.png 1536w, https:\/\/thachanhvang.com\/wp-content\/uploads\/2024\/04\/hero-performance_tags_wear.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<h2 data-start=\"224\" data-end=\"332\">Performance Textile:<strong data-start=\"139\" data-end=\"227\"><span class=\"_fadeIn_m1hgl_8\">\u00a0<\/span><span class=\"_fadeIn_m1hgl_8\">A <\/span><span class=\"_fadeIn_m1hgl_8\">Strategic <\/span><span class=\"_fadeIn_m1hgl_8\">Advantage <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">Global <\/span><span class=\"_fadeIn_m1hgl_8\">Apparel <\/span><span class=\"_fadeIn_m1hgl_8\">Race<\/span><\/strong><\/h2>\n<p data-start=\"229\" data-end=\"633\"><span class=\"_fadeIn_m1hgl_8\">The <\/span><span class=\"_fadeIn_m1hgl_8\">textile <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">apparel <\/span><span class=\"_fadeIn_m1hgl_8\">industry <\/span><span class=\"_fadeIn_m1hgl_8\">is <\/span><span class=\"_fadeIn_m1hgl_8\">undergoing <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">profound <\/span><span class=\"_fadeIn_m1hgl_8\">transformation. <\/span><span class=\"_fadeIn_m1hgl_8\">Today, <\/span><span class=\"_fadeIn_m1hgl_8\">success <\/span><span class=\"_fadeIn_m1hgl_8\">no <\/span><span class=\"_fadeIn_m1hgl_8\">longer <\/span><span class=\"_fadeIn_m1hgl_8\">hinges <\/span><span class=\"_fadeIn_m1hgl_8\">solely <\/span><span class=\"_fadeIn_m1hgl_8\">on <\/span><em data-start=\"345\" data-end=\"393\"><span class=\"_fadeIn_m1hgl_8\">fashion <\/span><span class=\"_fadeIn_m1hgl_8\">trends, <\/span><span class=\"_fadeIn_m1hgl_8\">aesthetics, <\/span><span class=\"_fadeIn_m1hgl_8\">or <\/span><span class=\"_fadeIn_m1hgl_8\">production <\/span><span class=\"_fadeIn_m1hgl_8\">cost<\/span><\/em><span class=\"_fadeIn_m1hgl_8\">\u2014<\/span><span class=\"_fadeIn_m1hgl_8\">but <\/span><span class=\"_fadeIn_m1hgl_8\">rather <\/span><span class=\"_fadeIn_m1hgl_8\">on <\/span><strong data-start=\"408\" data-end=\"433\"><span class=\"_fadeIn_m1hgl_8\">how <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">fabric <\/span><span class=\"_fadeIn_m1hgl_8\">performs<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">. <\/span><span class=\"_fadeIn_m1hgl_8\">Global <\/span><span class=\"_fadeIn_m1hgl_8\">brands <\/span><span class=\"_fadeIn_m1hgl_8\">are <\/span><span class=\"_fadeIn_m1hgl_8\">now <\/span><span class=\"_fadeIn_m1hgl_8\">designing <\/span><span class=\"_fadeIn_m1hgl_8\">textiles <\/span><span class=\"_fadeIn_m1hgl_8\">not <\/span><span class=\"_fadeIn_m1hgl_8\">just <\/span><span class=\"_fadeIn_m1hgl_8\">to <\/span><span class=\"_fadeIn_m1hgl_8\">look <\/span><span class=\"_fadeIn_m1hgl_8\">good, <\/span><span class=\"_fadeIn_m1hgl_8\">but <\/span><span class=\"_fadeIn_m1hgl_8\">to <\/span><strong data-start=\"506\" data-end=\"543\"><span class=\"_fadeIn_m1hgl_8\">serve <\/span><span class=\"_fadeIn_m1hgl_8\">clear, <\/span><span class=\"_fadeIn_m1hgl_8\">measurable <\/span><span class=\"_fadeIn_m1hgl_8\">functions<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">: <\/span><span class=\"_fadeIn_m1hgl_8\">cooling, <\/span><span class=\"_fadeIn_m1hgl_8\">odor <\/span><span class=\"_fadeIn_m1hgl_8\">resistance, <\/span><span class=\"_fadeIn_m1hgl_8\">moisture <\/span><span class=\"_fadeIn_m1hgl_8\">wicking, <\/span><span class=\"_fadeIn_m1hgl_8\">UV <\/span><span class=\"_fadeIn_m1hgl_8\">protection, <\/span><span class=\"_fadeIn_m1hgl_8\">thermal <\/span><span class=\"_fadeIn_m1hgl_8\">regulation, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">more.<\/span><\/p>\n<p data-start=\"635\" data-end=\"728\"><span class=\"_fadeIn_m1hgl_8\">This <\/span><span class=\"_fadeIn_m1hgl_8\">is <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">new <\/span><span class=\"_fadeIn_m1hgl_8\">battleground\u2014<\/span><span class=\"_fadeIn_m1hgl_8\">where <\/span><strong data-start=\"670\" data-end=\"727\"><span class=\"_fadeIn_m1hgl_8\">owning <\/span><span class=\"_fadeIn_m1hgl_8\">performance textile <\/span><span class=\"_fadeIn_m1hgl_8\">technology <\/span><span class=\"_fadeIn_m1hgl_8\">means <\/span><span class=\"_fadeIn_m1hgl_8\">owning <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">market<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">.<\/span><\/p>\n<h3 data-start=\"735\" data-end=\"815\"><strong data-start=\"742\" data-end=\"815\"><span class=\"_fadeIn_m1hgl_8\">Consumer <\/span><span class=\"_fadeIn_m1hgl_8\">Trends: <\/span><span class=\"_fadeIn_m1hgl_8\">People <\/span><span class=\"_fadeIn_m1hgl_8\">demand \u201c<\/span><span class=\"_fadeIn_m1hgl_8\">felt <\/span><span class=\"_fadeIn_m1hgl_8\">quality,\u201d <\/span><span class=\"_fadeIn_m1hgl_8\">not <\/span><span class=\"_fadeIn_m1hgl_8\">just <\/span><span class=\"_fadeIn_m1hgl_8\">visual <\/span><span class=\"_fadeIn_m1hgl_8\">appeal<\/span><\/strong><\/h3>\n<p data-start=\"817\" data-end=\"873\"><span class=\"_fadeIn_m1hgl_8\">Recent <\/span><span class=\"_fadeIn_m1hgl_8\">surveys <\/span><span class=\"_fadeIn_m1hgl_8\">from <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">U.<\/span><span class=\"_fadeIn_m1hgl_8\">S., <\/span><span class=\"_fadeIn_m1hgl_8\">Japan, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">China <\/span><span class=\"_fadeIn_m1hgl_8\">indicate:<\/span><\/p>\n<ul data-start=\"874\" data-end=\"1091\">\n<li data-start=\"874\" data-end=\"998\">\n<p data-start=\"876\" data-end=\"998\"><strong data-start=\"876\" data-end=\"927\"><span class=\"_fadeIn_m1hgl_8\">65% <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">consumers <\/span><span class=\"_fadeIn_m1hgl_8\">are <\/span><span class=\"_fadeIn_m1hgl_8\">willing <\/span><span class=\"_fadeIn_m1hgl_8\">to <\/span><span class=\"_fadeIn_m1hgl_8\">pay <\/span><span class=\"_fadeIn_m1hgl_8\">20\u2013<\/span><span class=\"_fadeIn_m1hgl_8\">40% <\/span><span class=\"_fadeIn_m1hgl_8\">more<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> <\/span><span class=\"_fadeIn_m1hgl_8\">for <\/span><span class=\"_fadeIn_m1hgl_8\">garments <\/span><span class=\"_fadeIn_m1hgl_8\">that <\/span><span class=\"_fadeIn_m1hgl_8\">offer <\/span><span class=\"_fadeIn_m1hgl_8\">cooling, <\/span><span class=\"_fadeIn_m1hgl_8\">sweat <\/span><span class=\"_fadeIn_m1hgl_8\">resistance, <\/span><span class=\"_fadeIn_m1hgl_8\">or <\/span><span class=\"_fadeIn_m1hgl_8\">thermal <\/span><span class=\"_fadeIn_m1hgl_8\">comfort.<\/span><\/p>\n<\/li>\n<li data-start=\"999\" data-end=\"1091\">\n<p data-start=\"1001\" data-end=\"1091\"><strong data-start=\"1001\" data-end=\"1091\"><span class=\"_fadeIn_m1hgl_8\">82% <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">Gen <\/span><span class=\"_fadeIn_m1hgl_8\">Z <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">Millennials <\/span><span class=\"_fadeIn_m1hgl_8\">prioritize <\/span><span class=\"_fadeIn_m1hgl_8\">comfort <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">functionality <\/span><span class=\"_fadeIn_m1hgl_8\">over <\/span><span class=\"_fadeIn_m1hgl_8\">logo <\/span><span class=\"_fadeIn_m1hgl_8\">or <\/span><span class=\"_fadeIn_m1hgl_8\">design.<\/span><\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1093\" data-end=\"1277\"><span class=\"_fadeIn_m1hgl_8\">This <\/span><span class=\"_fadeIn_m1hgl_8\">shift <\/span><span class=\"_fadeIn_m1hgl_8\">puts <\/span><span class=\"_fadeIn_m1hgl_8\">enormous <\/span><span class=\"_fadeIn_m1hgl_8\">pressure <\/span><span class=\"_fadeIn_m1hgl_8\">on <\/span><span class=\"_fadeIn_m1hgl_8\">brands. <\/span><span class=\"_fadeIn_m1hgl_8\">They <\/span><span class=\"_fadeIn_m1hgl_8\">are <\/span><span class=\"_fadeIn_m1hgl_8\">no <\/span><span class=\"_fadeIn_m1hgl_8\">longer <\/span><span class=\"_fadeIn_m1hgl_8\">competing <\/span><span class=\"_fadeIn_m1hgl_8\">based <\/span><span class=\"_fadeIn_m1hgl_8\">on <\/span><span class=\"_fadeIn_m1hgl_8\">design <\/span><span class=\"_fadeIn_m1hgl_8\">or <\/span><span class=\"_fadeIn_m1hgl_8\">marketing <\/span><span class=\"_fadeIn_m1hgl_8\">alone\u2014<\/span><span class=\"_fadeIn_m1hgl_8\">but <\/span><span class=\"_fadeIn_m1hgl_8\">based <\/span><span class=\"_fadeIn_m1hgl_8\">on <\/span><strong data-start=\"1215\" data-end=\"1276\"><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">functional <\/span><span class=\"_fadeIn_m1hgl_8\">performance <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">every <\/span><span class=\"_fadeIn_m1hgl_8\">inch <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">their <\/span><span class=\"_fadeIn_m1hgl_8\">fabrics<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">.<\/span><\/p>\n<h3 data-start=\"1284\" data-end=\"1337\"><\/h3>\n<h3 data-start=\"1284\" data-end=\"1337\"><strong data-start=\"1291\" data-end=\"1337\"><span class=\"_fadeIn_m1hgl_8\">Performance = <\/span><span class=\"_fadeIn_m1hgl_8\">Product <\/span><span class=\"_fadeIn_m1hgl_8\">Tier <\/span><span class=\"_fadeIn_m1hgl_8\">Differentiation<\/span><\/strong><\/h3>\n<ol data-start=\"1339\" data-end=\"1831\">\n<li data-start=\"1339\" data-end=\"1451\">\n<p data-start=\"1342\" data-end=\"1451\"><strong data-start=\"1342\" data-end=\"1357\"><span class=\"_fadeIn_m1hgl_8\">Mass <\/span><span class=\"_fadeIn_m1hgl_8\">Market<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> (<\/span><span class=\"_fadeIn_m1hgl_8\">e.<\/span><span class=\"_fadeIn_m1hgl_8\">g., <\/span><span class=\"_fadeIn_m1hgl_8\">Uniqlo <\/span><span class=\"_fadeIn_m1hgl_8\">AIRism): <\/span><span class=\"_fadeIn_m1hgl_8\">Targets <\/span><span class=\"_fadeIn_m1hgl_8\">basic <\/span><span class=\"_fadeIn_m1hgl_8\">functions <\/span><span class=\"_fadeIn_m1hgl_8\">like <\/span><span class=\"_fadeIn_m1hgl_8\">breathability, <\/span><span class=\"_fadeIn_m1hgl_8\">lightness, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">softness.<\/span><\/p>\n<\/li>\n<li data-start=\"1452\" data-end=\"1658\">\n<p data-start=\"1455\" data-end=\"1658\"><strong data-start=\"1455\" data-end=\"1474\"><span class=\"_fadeIn_m1hgl_8\">Premium <\/span><span class=\"_fadeIn_m1hgl_8\">Segment<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> (<\/span><span class=\"_fadeIn_m1hgl_8\">e.<\/span><span class=\"_fadeIn_m1hgl_8\">g., <\/span><span class=\"_fadeIn_m1hgl_8\">Lululemon <\/span><span class=\"_fadeIn_m1hgl_8\">Swift\u2122, <\/span><span class=\"_fadeIn_m1hgl_8\">Nike <\/span><span class=\"_fadeIn_m1hgl_8\">Dri-<\/span><span class=\"_fadeIn_m1hgl_8\">FIT <\/span><span class=\"_fadeIn_m1hgl_8\">ADV): <\/span><span class=\"_fadeIn_m1hgl_8\">Focuses <\/span><span class=\"_fadeIn_m1hgl_8\">on <\/span><span class=\"_fadeIn_m1hgl_8\">multi-<\/span><span class=\"_fadeIn_m1hgl_8\">layered <\/span><span class=\"_fadeIn_m1hgl_8\">fabrics, <\/span><span class=\"_fadeIn_m1hgl_8\">technical <\/span><span class=\"_fadeIn_m1hgl_8\">yarns, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">advanced <\/span><span class=\"_fadeIn_m1hgl_8\">functions <\/span><span class=\"_fadeIn_m1hgl_8\">like <\/span><span class=\"_fadeIn_m1hgl_8\">thermal <\/span><span class=\"_fadeIn_m1hgl_8\">control, <\/span><span class=\"_fadeIn_m1hgl_8\">odor <\/span><span class=\"_fadeIn_m1hgl_8\">resistance, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">elasticity <\/span><span class=\"_fadeIn_m1hgl_8\">recovery.<\/span><\/p>\n<\/li>\n<li data-start=\"1659\" data-end=\"1831\">\n<p data-start=\"1662\" data-end=\"1831\"><strong data-start=\"1662\" data-end=\"1683\"><span class=\"_fadeIn_m1hgl_8\">Specialty <\/span><span class=\"_fadeIn_m1hgl_8\">Segment<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> (<\/span><span class=\"_fadeIn_m1hgl_8\">e.<\/span><span class=\"_fadeIn_m1hgl_8\">g., <\/span><span class=\"_fadeIn_m1hgl_8\">Columbia <\/span><span class=\"_fadeIn_m1hgl_8\">OutDry <\/span><span class=\"_fadeIn_m1hgl_8\">Extreme\u00ae, <\/span><span class=\"_fadeIn_m1hgl_8\">Patagonia <\/span><span class=\"_fadeIn_m1hgl_8\">R1\u00ae): <\/span><span class=\"_fadeIn_m1hgl_8\">Designed <\/span><span class=\"_fadeIn_m1hgl_8\">for <\/span><span class=\"_fadeIn_m1hgl_8\">extreme <\/span><span class=\"_fadeIn_m1hgl_8\">outdoor <\/span><span class=\"_fadeIn_m1hgl_8\">environments <\/span><span class=\"_fadeIn_m1hgl_8\">like <\/span><span class=\"_fadeIn_m1hgl_8\">hiking, <\/span><span class=\"_fadeIn_m1hgl_8\">alpine <\/span><span class=\"_fadeIn_m1hgl_8\">activities, <\/span><span class=\"_fadeIn_m1hgl_8\">or <\/span><span class=\"_fadeIn_m1hgl_8\">humid <\/span><span class=\"_fadeIn_m1hgl_8\">tropical <\/span><span class=\"_fadeIn_m1hgl_8\">zones.<\/span><\/p>\n<\/li>\n<\/ol>\n<p data-start=\"1833\" data-end=\"1935\"><span class=\"_fadeIn_m1hgl_8\">\ud83d\udc49 <\/span><span class=\"_fadeIn_m1hgl_8\">This <\/span><strong data-start=\"1841\" data-end=\"1870\"><span class=\"_fadeIn_m1hgl_8\">performance-<\/span><span class=\"_fadeIn_m1hgl_8\">based <\/span><span class=\"_fadeIn_m1hgl_8\">tiering<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> <\/span><span class=\"_fadeIn_m1hgl_8\">not <\/span><span class=\"_fadeIn_m1hgl_8\">only <\/span><span class=\"_fadeIn_m1hgl_8\">raises <\/span><span class=\"_fadeIn_m1hgl_8\">product <\/span><span class=\"_fadeIn_m1hgl_8\">value <\/span><span class=\"_fadeIn_m1hgl_8\">but <\/span><span class=\"_fadeIn_m1hgl_8\">also <\/span><span class=\"_fadeIn_m1hgl_8\">expands <\/span><span class=\"_fadeIn_m1hgl_8\">target <\/span><span class=\"_fadeIn_m1hgl_8\">audiences.<\/span><\/p>\n<h3 data-start=\"1942\" data-end=\"2015\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thachanhvang.com\/wp-content\/uploads\/2025\/05\/coolmax-thu-cam-nhan-mat-lanh-300x300.webp\" alt=\"\" width=\"300\" height=\"300\" class=\"alignnone size-medium wp-image-6602\" srcset=\"https:\/\/thachanhvang.com\/wp-content\/uploads\/2025\/05\/coolmax-thu-cam-nhan-mat-lanh-300x300.webp 300w, https:\/\/thachanhvang.com\/wp-content\/uploads\/2025\/05\/coolmax-thu-cam-nhan-mat-lanh-150x150.webp 150w, https:\/\/thachanhvang.com\/wp-content\/uploads\/2025\/05\/coolmax-thu-cam-nhan-mat-lanh.webp 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<h3 data-start=\"1942\" data-end=\"2015\"><strong data-start=\"1949\" data-end=\"2015\"><span class=\"_fadeIn_m1hgl_8\">The <\/span><span class=\"_fadeIn_m1hgl_8\">Rise <\/span><span class=\"_fadeIn_m1hgl_8\">of \u201c<\/span><span class=\"_fadeIn_m1hgl_8\">Materials + <\/span><span class=\"_fadeIn_m1hgl_8\">Data + <\/span><span class=\"_fadeIn_m1hgl_8\">Testing\u201d <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">Fabric <\/span><span class=\"_fadeIn_m1hgl_8\">Development<\/span><\/strong><\/h3>\n<p data-start=\"2017\" data-end=\"2111\"><span class=\"_fadeIn_m1hgl_8\">Performance <\/span><span class=\"_fadeIn_m1hgl_8\">cannot <\/span><span class=\"_fadeIn_m1hgl_8\">be <\/span><span class=\"_fadeIn_m1hgl_8\">claimed\u2014<\/span><span class=\"_fadeIn_m1hgl_8\">it <\/span><span class=\"_fadeIn_m1hgl_8\">must <\/span><span class=\"_fadeIn_m1hgl_8\">be <\/span><strong data-start=\"2058\" data-end=\"2081\"><span class=\"_fadeIn_m1hgl_8\">measured <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">proven<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> <\/span><span class=\"_fadeIn_m1hgl_8\">through <\/span><span class=\"_fadeIn_m1hgl_8\">standardized <\/span><span class=\"_fadeIn_m1hgl_8\">testing:<\/span><\/p>\n<ul data-start=\"2113\" data-end=\"2413\">\n<li data-start=\"2113\" data-end=\"2195\">\n<p data-start=\"2115\" data-end=\"2195\"><strong data-start=\"2115\" data-end=\"2131\"><span class=\"_fadeIn_m1hgl_8\">Cool <\/span><span class=\"_fadeIn_m1hgl_8\">Feeling<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> \u2192 <\/span><span class=\"_fadeIn_m1hgl_8\">Measured <\/span><span class=\"_fadeIn_m1hgl_8\">via <\/span><em data-start=\"2147\" data-end=\"2163\"><span class=\"_fadeIn_m1hgl_8\"><a href=\"https:\/\/amitec.com.vn\/en\/product\/coolmax-cool-feeling-test\/\" target=\"_blank\" rel=\"noopener\">CoolMax<\/a> <\/span><span class=\"_fadeIn_m1hgl_8\">Tester<\/span><\/em><span class=\"_fadeIn_m1hgl_8\"> (<\/span><span class=\"_fadeIn_m1hgl_8\">qmax \u2265 <\/span><span class=\"_fadeIn_m1hgl_8\">0.25 <\/span><span class=\"_fadeIn_m1hgl_8\">for <\/span><span class=\"_fadeIn_m1hgl_8\">premium <\/span><span class=\"_fadeIn_m1hgl_8\">grade)<\/span><\/p>\n<\/li>\n<li data-start=\"2196\" data-end=\"2307\">\n<p data-start=\"2198\" data-end=\"2307\"><strong data-start=\"2198\" data-end=\"2213\"><span class=\"_fadeIn_m1hgl_8\">Drying <\/span><span class=\"_fadeIn_m1hgl_8\">Rate<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> \u2192 <\/span><span class=\"_fadeIn_m1hgl_8\">Assessed <\/span><span class=\"_fadeIn_m1hgl_8\">using <a href=\"https:\/\/thachanhvang.com\/en\/thiet-bi\/toc-do-kho-prodry\/\"><i>ProDry<\/i><\/a><\/span><span class=\"_fadeIn_m1hgl_8\">\u00a0(<\/span><span class=\"_fadeIn_m1hgl_8\">evaporation <\/span><span class=\"_fadeIn_m1hgl_8\">time, <\/span><span class=\"_fadeIn_m1hgl_8\">wicking <\/span><span class=\"_fadeIn_m1hgl_8\">speed, <\/span><span class=\"_fadeIn_m1hgl_8\">drying <\/span><span class=\"_fadeIn_m1hgl_8\">ratio)<\/span><\/p>\n<\/li>\n<li data-start=\"2308\" data-end=\"2413\">\n<p data-start=\"2310\" data-end=\"2413\"><strong data-start=\"2310\" data-end=\"2327\"><span class=\"_fadeIn_m1hgl_8\">Comfort <\/span><span class=\"_fadeIn_m1hgl_8\">Index<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> \u2192 <\/span><span class=\"_fadeIn_m1hgl_8\">Simulated <\/span><span class=\"_fadeIn_m1hgl_8\">using <\/span><em data-start=\"2346\" data-end=\"2363\"><span class=\"_fadeIn_m1hgl_8\">Thermal <\/span><span class=\"_fadeIn_m1hgl_8\">Manikin<\/span><\/em><span class=\"_fadeIn_m1hgl_8\">, <\/span><span class=\"_fadeIn_m1hgl_8\">evaluating <\/span><span class=\"_fadeIn_m1hgl_8\">heat\/<\/span><span class=\"_fadeIn_m1hgl_8\">moisture <\/span><span class=\"_fadeIn_m1hgl_8\">regulation <\/span><span class=\"_fadeIn_m1hgl_8\">under <\/span><span class=\"_fadeIn_m1hgl_8\">motion<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2415\" data-end=\"2627\"><span class=\"_fadeIn_m1hgl_8\">Global <\/span><span class=\"_fadeIn_m1hgl_8\">giants <\/span><span class=\"_fadeIn_m1hgl_8\">like <\/span><strong data-start=\"2434\" data-end=\"2464\"><span class=\"_fadeIn_m1hgl_8\">Nike, <\/span><span class=\"_fadeIn_m1hgl_8\">Adidas, <\/span><span class=\"_fadeIn_m1hgl_8\">Under <\/span><span class=\"_fadeIn_m1hgl_8\">Armour<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> <\/span><span class=\"_fadeIn_m1hgl_8\">now <\/span><span class=\"_fadeIn_m1hgl_8\">invest <\/span><span class=\"_fadeIn_m1hgl_8\">heavily <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">in-<\/span><span class=\"_fadeIn_m1hgl_8\">house <\/span><span class=\"_fadeIn_m1hgl_8\">R&amp;<\/span><span class=\"_fadeIn_m1hgl_8\">D <\/span><span class=\"_fadeIn_m1hgl_8\">labs <\/span><span class=\"_fadeIn_m1hgl_8\">or <\/span><span class=\"_fadeIn_m1hgl_8\">partner <\/span><span class=\"_fadeIn_m1hgl_8\">with <\/span><span class=\"_fadeIn_m1hgl_8\">accredited <\/span><span class=\"_fadeIn_m1hgl_8\">testing <\/span><span class=\"_fadeIn_m1hgl_8\">institutes <\/span><span class=\"_fadeIn_m1hgl_8\">to <\/span><span class=\"_fadeIn_m1hgl_8\">ensure <\/span><strong data-start=\"2561\" data-end=\"2626\"><span class=\"_fadeIn_m1hgl_8\">each <\/span><span class=\"_fadeIn_m1hgl_8\">product <\/span><span class=\"_fadeIn_m1hgl_8\">line <\/span><span class=\"_fadeIn_m1hgl_8\">delivers <\/span><span class=\"_fadeIn_m1hgl_8\">measurable, <\/span><span class=\"_fadeIn_m1hgl_8\">verifiable <\/span><span class=\"_fadeIn_m1hgl_8\">performance<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">.<\/span><\/p>\n<h3 data-start=\"2634\" data-end=\"2695\"><\/h3>\n<h3 data-start=\"2634\" data-end=\"2695\"><strong data-start=\"2641\" data-end=\"2695\"><span class=\"_fadeIn_m1hgl_8\">Performance Textile = <\/span><span class=\"_fadeIn_m1hgl_8\">Brand <\/span><span class=\"_fadeIn_m1hgl_8\">Positioning <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">Digital <\/span><span class=\"_fadeIn_m1hgl_8\">Age<\/span><\/strong><\/h3>\n<p data-start=\"2697\" data-end=\"2766\"><span class=\"_fadeIn_m1hgl_8\">In <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">digital <\/span><span class=\"_fadeIn_m1hgl_8\">economy, <\/span><strong data-start=\"2721\" data-end=\"2765\"><span class=\"_fadeIn_m1hgl_8\">performance = <\/span><span class=\"_fadeIn_m1hgl_8\">unique <\/span><span class=\"_fadeIn_m1hgl_8\">selling <\/span><span class=\"_fadeIn_m1hgl_8\">point (<\/span><span class=\"_fadeIn_m1hgl_8\">USP)<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">:<\/span><\/p>\n<ul data-start=\"2767\" data-end=\"2995\">\n<li data-start=\"2767\" data-end=\"2837\">\n<p data-start=\"2769\" data-end=\"2837\"><span class=\"_fadeIn_m1hgl_8\">Consumers <\/span><span class=\"_fadeIn_m1hgl_8\">no <\/span><span class=\"_fadeIn_m1hgl_8\">longer <\/span><span class=\"_fadeIn_m1hgl_8\">trust <\/span><span class=\"_fadeIn_m1hgl_8\">slogans\u2014<\/span><span class=\"_fadeIn_m1hgl_8\">they <\/span><span class=\"_fadeIn_m1hgl_8\">demand <\/span><strong data-start=\"2815\" data-end=\"2836\"><span class=\"_fadeIn_m1hgl_8\">numbers <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">facts<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">.<\/span><\/p>\n<\/li>\n<li data-start=\"2838\" data-end=\"2995\">\n<p data-start=\"2840\" data-end=\"2995\"><span class=\"_fadeIn_m1hgl_8\">A <\/span><span class=\"_fadeIn_m1hgl_8\">product <\/span><span class=\"_fadeIn_m1hgl_8\">that <\/span><strong data-start=\"2855\" data-end=\"2894\"><span class=\"_fadeIn_m1hgl_8\">cools <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">skin <\/span><span class=\"_fadeIn_m1hgl_8\">by <\/span><span class=\"_fadeIn_m1hgl_8\">3\u00b0<\/span><span class=\"_fadeIn_m1hgl_8\">C <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">30 <\/span><span class=\"_fadeIn_m1hgl_8\">seconds<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> <\/span><span class=\"_fadeIn_m1hgl_8\">or <\/span><strong data-start=\"2898\" data-end=\"2925\"><span class=\"_fadeIn_m1hgl_8\">dries <\/span><span class=\"_fadeIn_m1hgl_8\">70% <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">10 <\/span><span class=\"_fadeIn_m1hgl_8\">minutes<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> <\/span><span class=\"_fadeIn_m1hgl_8\">creates <\/span><span class=\"_fadeIn_m1hgl_8\">instant <\/span><span class=\"_fadeIn_m1hgl_8\">confidence, <\/span><span class=\"_fadeIn_m1hgl_8\">especially <\/span><span class=\"_fadeIn_m1hgl_8\">with <\/span><span class=\"_fadeIn_m1hgl_8\">younger, <\/span><span class=\"_fadeIn_m1hgl_8\">informed <\/span><span class=\"_fadeIn_m1hgl_8\">buyers.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3002\" data-end=\"3061\"><\/h3>\n<h3 data-start=\"3002\" data-end=\"3061\"><span class=\"_fadeIn_m1hgl_8\">\u00a0<\/span><strong data-start=\"3009\" data-end=\"3061\"><span class=\"_fadeIn_m1hgl_8\">Why <\/span><span class=\"_fadeIn_m1hgl_8\">Vietnamese <\/span><span class=\"_fadeIn_m1hgl_8\">Textile <\/span><span class=\"_fadeIn_m1hgl_8\">Enterprises <\/span><span class=\"_fadeIn_m1hgl_8\">Must <\/span><span class=\"_fadeIn_m1hgl_8\">Catch <\/span><span class=\"_fadeIn_m1hgl_8\">Up<\/span><\/strong><\/h3>\n<ul data-start=\"3063\" data-end=\"3457\">\n<li data-start=\"3063\" data-end=\"3165\">\n<p data-start=\"3065\" data-end=\"3165\"><span class=\"_fadeIn_m1hgl_8\">The <\/span><span class=\"_fadeIn_m1hgl_8\">domestic <\/span><span class=\"_fadeIn_m1hgl_8\">market <\/span><span class=\"_fadeIn_m1hgl_8\">is <\/span><span class=\"_fadeIn_m1hgl_8\">expanding, <\/span><span class=\"_fadeIn_m1hgl_8\">but <\/span><strong data-start=\"3103\" data-end=\"3164\"><span class=\"_fadeIn_m1hgl_8\">competition <\/span><span class=\"_fadeIn_m1hgl_8\">from <\/span><span class=\"_fadeIn_m1hgl_8\">high-<\/span><span class=\"_fadeIn_m1hgl_8\">performance <\/span><span class=\"_fadeIn_m1hgl_8\">imports <\/span><span class=\"_fadeIn_m1hgl_8\">is <\/span><span class=\"_fadeIn_m1hgl_8\">intensifying<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">.<\/span><\/p>\n<\/li>\n<li data-start=\"3166\" data-end=\"3301\">\n<p data-start=\"3168\" data-end=\"3301\"><span class=\"_fadeIn_m1hgl_8\">Export <\/span><span class=\"_fadeIn_m1hgl_8\">buyers <\/span><span class=\"_fadeIn_m1hgl_8\">now <\/span><span class=\"_fadeIn_m1hgl_8\">require <\/span><span class=\"_fadeIn_m1hgl_8\">clear <\/span><span class=\"_fadeIn_m1hgl_8\">test <\/span><span class=\"_fadeIn_m1hgl_8\">data <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">certifications\u2014<\/span><span class=\"_fadeIn_m1hgl_8\">not <\/span><span class=\"_fadeIn_m1hgl_8\">just <\/span><span class=\"_fadeIn_m1hgl_8\">OEKO-<\/span><span class=\"_fadeIn_m1hgl_8\">TEX, <\/span><span class=\"_fadeIn_m1hgl_8\">but <\/span><span class=\"_fadeIn_m1hgl_8\">also <\/span><strong data-start=\"3257\" data-end=\"3300\"><span class=\"_fadeIn_m1hgl_8\">AATCC <\/span><span class=\"_fadeIn_m1hgl_8\">190 (<\/span><span class=\"_fadeIn_m1hgl_8\">U.<\/span><span class=\"_fadeIn_m1hgl_8\">S.) <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">GB\/<\/span><span class=\"_fadeIn_m1hgl_8\">T <\/span><span class=\"_fadeIn_m1hgl_8\">35263 (<\/span><span class=\"_fadeIn_m1hgl_8\">China)<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\">.<\/span><\/p>\n<\/li>\n<li data-start=\"3302\" data-end=\"3457\">\n<p data-start=\"3304\" data-end=\"3457\"><span class=\"_fadeIn_m1hgl_8\">Companies <\/span><span class=\"_fadeIn_m1hgl_8\">that <\/span><span class=\"_fadeIn_m1hgl_8\">invest <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><strong data-start=\"3329\" data-end=\"3414\"><span class=\"_fadeIn_m1hgl_8\">internal <\/span><span class=\"_fadeIn_m1hgl_8\">labs, <\/span><span class=\"_fadeIn_m1hgl_8\">certified <\/span><span class=\"_fadeIn_m1hgl_8\">equipment, <\/span><span class=\"_fadeIn_m1hgl_8\">or <\/span><span class=\"_fadeIn_m1hgl_8\">partnerships <\/span><span class=\"_fadeIn_m1hgl_8\">with <\/span><span class=\"_fadeIn_m1hgl_8\">providers <\/span><span class=\"_fadeIn_m1hgl_8\">like <\/span><span class=\"_fadeIn_m1hgl_8\">TAV <\/span><span class=\"_fadeIn_m1hgl_8\">Group<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> <\/span><span class=\"_fadeIn_m1hgl_8\">gain <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">major <\/span><span class=\"_fadeIn_m1hgl_8\">edge <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">global <\/span><span class=\"_fadeIn_m1hgl_8\">supply <\/span><span class=\"_fadeIn_m1hgl_8\">chains.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3464\" data-end=\"3534\"><\/h3>\n<h3 data-start=\"3464\" data-end=\"3534\"><strong data-start=\"3471\" data-end=\"3534\"><span class=\"_fadeIn_m1hgl_8\">TAV <\/span><span class=\"_fadeIn_m1hgl_8\">Group \u2013 <\/span><span class=\"_fadeIn_m1hgl_8\">Strategic <\/span><span class=\"_fadeIn_m1hgl_8\">Partner <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">Performance <\/span><span class=\"_fadeIn_m1hgl_8\">Textile <\/span><span class=\"_fadeIn_m1hgl_8\">Testing<\/span><\/strong><\/h3>\n<p data-start=\"3536\" data-end=\"3694\"><span class=\"_fadeIn_m1hgl_8\">As <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">leading <\/span><span class=\"_fadeIn_m1hgl_8\">provider <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">advanced <\/span><span class=\"_fadeIn_m1hgl_8\">testing <\/span><span class=\"_fadeIn_m1hgl_8\">equipment, <\/span><span class=\"_fadeIn_m1hgl_8\">technical <\/span><span class=\"_fadeIn_m1hgl_8\">consulting, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">lab <\/span><span class=\"_fadeIn_m1hgl_8\">solutions, <\/span><strong data-start=\"3630\" data-end=\"3660\"><span class=\"_fadeIn_m1hgl_8\">Th\u1ea1ch <\/span><span class=\"_fadeIn_m1hgl_8\">Anh <\/span><span class=\"_fadeIn_m1hgl_8\">V\u00e0ng (<\/span><span class=\"_fadeIn_m1hgl_8\">TAV <\/span><span class=\"_fadeIn_m1hgl_8\">Group)<\/span><\/strong><span class=\"_fadeIn_m1hgl_8\"> <\/span><span class=\"_fadeIn_m1hgl_8\">proudly <\/span><span class=\"_fadeIn_m1hgl_8\">supports <\/span><span class=\"_fadeIn_m1hgl_8\">businesses <\/span><span class=\"_fadeIn_m1hgl_8\">with:<\/span><\/p>\n<ul data-start=\"3695\" data-end=\"3914\">\n<li data-start=\"3695\" data-end=\"3797\">\n<p data-start=\"3697\" data-end=\"3797\"><span class=\"_fadeIn_m1hgl_8\">Equipment <\/span><span class=\"_fadeIn_m1hgl_8\">supply: <\/span><span class=\"_fadeIn_m1hgl_8\"><a href=\"https:\/\/amitec.com.vn\/en\/product\/coolmax-cool-feeling-test\/\" target=\"_blank\" rel=\"noopener\">CoolMax<\/a> <\/span><span class=\"_fadeIn_m1hgl_8\">cooling <\/span><span class=\"_fadeIn_m1hgl_8\">testers, HydroView, <a href=\"https:\/\/thachanhvang.com\/en\/thiet-bi\/toc-do-kho-prodry\/\">ProDry<\/a>,<\/span><span class=\"_fadeIn_m1hgl_8\">\u00a0<\/span><span class=\"_fadeIn_m1hgl_8\">Thermal <\/span><span class=\"_fadeIn_m1hgl_8\">plates, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">more<\/span><\/p>\n<\/li>\n<li data-start=\"3798\" data-end=\"3842\">\n<p data-start=\"3800\" data-end=\"3842\"><span class=\"_fadeIn_m1hgl_8\">Lab <\/span><span class=\"_fadeIn_m1hgl_8\">setup <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">standardization <\/span><span class=\"_fadeIn_m1hgl_8\">consulting<\/span><\/p>\n<\/li>\n<li data-start=\"3843\" data-end=\"3914\">\n<p data-start=\"3845\" data-end=\"3914\"><span class=\"_fadeIn_m1hgl_8\">Technical <\/span><span class=\"_fadeIn_m1hgl_8\">training <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">data <\/span><span class=\"_fadeIn_m1hgl_8\">interpretation <\/span><span class=\"_fadeIn_m1hgl_8\">for <\/span><span class=\"_fadeIn_m1hgl_8\">R&amp;<\/span><span class=\"_fadeIn_m1hgl_8\">D <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">QA <\/span><span class=\"_fadeIn_m1hgl_8\">departments<\/span><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Performance Textile:\u00a0A Strategic Advantage in the Global Apparel Race The textile and apparel industry is undergoing a profound transformation. Today, success no longer hinges solely on fashion trends, aesthetics, or production cost\u2014but rather on how a fabric performs. Global brands are now designing textiles not just to look good, but to serve clear, measurable functions: [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thachanhvang.com\/en\/wp-json\/wp\/v2\/posts\/6611"}],"collection":[{"href":"https:\/\/thachanhvang.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thachanhvang.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thachanhvang.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/thachanhvang.com\/en\/wp-json\/wp\/v2\/comments?post=6611"}],"version-history":[{"count":2,"href":"https:\/\/thachanhvang.com\/en\/wp-json\/wp\/v2\/posts\/6611\/revisions"}],"predecessor-version":[{"id":6613,"href":"https:\/\/thachanhvang.com\/en\/wp-json\/wp\/v2\/posts\/6611\/revisions\/6613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thachanhvang.com\/en\/wp-json\/wp\/v2\/media\/6607"}],"wp:attachment":[{"href":"https:\/\/thachanhvang.com\/en\/wp-json\/wp\/v2\/media?parent=6611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thachanhvang.com\/en\/wp-json\/wp\/v2\/categories?post=6611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thachanhvang.com\/en\/wp-json\/wp\/v2\/tags?post=6611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}